Why should my website have a video game-like web interface?
Your website isn’t just a brochure – it’s the front gate for people to experience your business or project.
At Wondrous Creations, our niche is in designing websites for amusement parks and resorts such as theme parks and zoos, venues for shows and events, museums, video gaming, and more.
Decision-makers for these businesses are increasingly asking: How can we make our website as inspiring as the project itself?
One answer: video game-like web interfaces.
Moving beyond traditional layouts
Standard websites with top menus, “burger” menus, austere 2D rectangles, or static page layouts feel more like instruction manuals than adventures, lulling visitors into robot mode.
For attractions built on discovery, wonder, and play, that’s a mismatch.
Just as we have aesthetic variety in things like lamps, desks, or cutlery, a website for a venue, experience, or brand should reflect its unique character.
A zoo’s site might be playful and exploratory. A theme park’s could feel like stepping into a game. An aquarium’s could be fluid, immersive, and serene.
A video game-style interface offers:
- Gateway pages that act like menus in a DVD or console game, guiding visitors intuitively to what they’re most curious about, without overwhelming them.
- Poster-like layouts where key info is visual, dynamic, and instantly digestible.
- App-like fluidity with seamless navigation – no gimmicky scroll hijacking or awkward clunky sliders, just natural, interactive flow.
A paradigm shift in website design
Historically, the web has had technical limitations, restricting us to traditional layouts and making it difficult to break the mould – until now.
The web's becoming much more powerful – and so are user devices. It's easier than ever to create an exceptional, non-standard experience that's also supported across all browsers.
What we’re talking about isn’t just “better rectangles” — but a paradigm shift in how digital experiences are designed.
Think of it as the Copernican Revolution for websites. A fundamental rethinking of what a web interface can be.
Breaking away from didactic design models
A game-inspired design encourages:
- Exploration Visitors “play” with the website, following curiosity. The same way they would in a theme park, museum, or an actual video game.
- Storytelling Photos, videos, and ambient music can set a vibe, turning your site into a sensory preview of what to expect.
- Engagement Instead of passively reading text, guests interact – clicking through maps, galleries, and experiences that spark imagination.
This approach reflects what can be described as breaking away from didactic design models – moving past rigid, prescriptive layouts and embracing creativity, surprise, and interactivity.
The balance: no gimmicks
This doesn’t mean reinventing the wheel. A strong video game-like interface is:
- Seamless Smooth animations and clear navigation.
- Practical Visitors still find ticket info, hours, and directions easily.
- Memorable They leave with a sense of your brand’s energy and character – before even taking action by buying a ticket and visiting in person, or purchasing your game.
The payoff
Adopting a video game-like web interface means:
- Higher visitor engagement online means more time on site, more purchases or bookings.
- Stronger brand alignment with a web presence that mirrors the excitement of the real-world experience.
- A competitive edge making you stand out in a market where most websites still feel like static brochures.
Final thought
Your audience is already familiar with intuitive, game-like interfaces on their phones and consoles. By adopting the same principles, your website becomes more than a resource – it becomes an experience in itself.
For attractions and experiences built on wonder and play, why settle for anything less?
Learn more about our custom website design and development service.
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